A WORLD'S FIRST STEERING TECHNOLOGY

Direct Adaptive Steering - Control. Precision. Adaptability. Handling's triple-crown. Now, after over ten years of research and development, it is firmly within reach. This world's first system uses electronics to streamline the steering mechanism for a more precise feeling behind the wheel. Over rough or uneven roads, this moderates the need for constant, subtle adjustment, imparting a commanding feeling of stability while helping shield the driver from excessive road vibrations

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The video below shows a look at the design process behind the Q50.

AN ELEVATED DESIGN EXPRESSION

When design is measured by the rules it breaks instead of the ones it follows; by the conventions it defies, instead of those it embraces; and by the assumptions it challenges, rather than the ones it confirms; it is free to adapt form and function to new purposes - yours.